Business Model

“Business models are a one-page business plans.”

“I don’t read a lot of fiction, but when I do, it’s a 100 page business plan attached to a 5-year spreadsheet with numbers that all go up and to the right.” – Teams Need Business Models, Not Business Plans

“Business plans take too long to write, are seldom updated, and almost never read by others, but documenting your hypotheses is key.” –

“Document your key business model assumptions (and learning) in a portable format that you can share and discuss with people other than yourself.” – Ash Maurya

Ash Maurya’s Lean Canvas



Why Lean Canvas:

“Based on Alex Osterwalder’s Business Model Canvas. Optimized for Lean Startups.” –

“Why I took out Key Activities and Key Resources: I felt both these boxes were more “outside-in” (versus entrepreneur) focussed i.e. they helped outsiders looking in to understand what the startup did.” – Ash Maurya

“Why I took out Customer Relationships: I am an advocate of starting every product (no matter what you are building) with a direct customer relationship (through customer interviews/observation) and then identifying the appropriate path to customers given your Solution and Customer Segment.”  – Ash Maurya

“Why I took out Key Partners: When you are an unknown startup with an untested product, pursuing key partnerships from day one can be a form of waste.” – Ash Maurya

“Your true competition is NOT who you think they are, but who your customers think they are.” – Ash Maurya

“If anything, the Lean Canvas is heavily “problem focused”.”  – Ash Maurya


Alexander Osterwalder’s Canvas

The Business Model Canvas is a strategic management template for developing new or documenting existing business models. It is a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances.” – From Wikipedia

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