Vision

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“An idea is based on a perceived problem/solution possibility while a vision is the change you want to bring into the world by realizing the idea to it’s fullest potential.” – There is an “I” in Vision – Ash Maurya

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Vision: outlines what the organization wants to be, or how it wants the world in which it operates to be (an “idealised” view of the world). It is a long-term view and concentrates on the future. It can be emotive and is a source of inspiration. For example, a charity working with the poor might have a vision statement which reads “A World without Poverty.” (From Wikipedia)

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Vision Sketching Example

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Not having a vision is like getting into your car and asking your GPS where to go. “GPS, where do I wanna go?, it doesn’t know, it is just a robot. It helps you get where do you want to go. So the vision is the destination you have in mind.” – Eric Ries

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