Don’t hesitate rethinking about your ideas or even trashing them out. Be flexible and open minded to listen what your customers are telling you.
If you are really passionate about an idea that has no traction, try at least to adapt it to fit into the problems your customers have.
“A pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model and engine of growth.” Eric Ries – The Lean Startup
“The First Time, is the Worst Time.”
“Celebrate victorious failure. Invalidated an assumption? Group cheer. Killed the whole business idea? Bust out the champagne.” – Tristan Kromer