“Passionate, early users of new technology or products who understand its value before mainstream markets. Acquiring early adopters is important to jumpstart product adoption.” – Brant Cooper and Patrick Vlaskovitz
“Typically this will be a customer who, in addition to using the vendor’s product or technology, will also provide considerable and candid feedback to help the vendor refine its future product releases, as well as the associated means of distribution, service, and support.” (From Wikipedia)
“Sell to angry cheapskates and your business will reflect that. On the other hand, when you find great customers, they will eagerly co-create with you. They will engage and invent and spread the word.” – Seth Godin
To be considered an early adopter a customer needs to honestly dedicate his or her time to help you develop your solution. The questions below will help you make sure that the customer is ready to help you or not.
To collect your early adopter interview online access: