STEP 2 – EXPERIMENT

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 “Every product’s reality is determined before it’s built.”
Trevor Owens, Lean Startup Machine

You can test the viability of your solution without actually build it. That is what we call a Lean Experiment. Be creative and, using the existent tools out there (papers, bloggers, emails, web forms,  etc…),  find ways to simulate the real experience of people using your product before you build it.

“Actually delivering the value proposition, with as little technology as possible, to as few customers as you can, until they are really excited and happy with your service.”

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“Innovation takes a lot of testing.”.

“Moving from concept to execution.”

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