Problems Matrix

 What are your customers’ main problems?


And then build your Problems Matrix.

While doing the interviews, start clustering your customers in similar segments and identifying their most common problems. Then plot the results in a matrix that looks like this:

This matrix will help you organize your data and learn. It will help knowing when to stop interviewing a customer segment that is not responding very well to the problem you are targeting, or it will help you identify which is the best problem to build a solution for.


Analysing and Sharing Online

If you collect your interviews online, you can automatically generate your Cust Dev Matrix online at:



Clicking at the customers’ names you can see the details for their interviews.

Cliking at the blue guy icons on the right, open a page with the questions for the interviews.



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