a.k.a. Customer Segment or Market Segment

“In marketing and user-centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way.” (From Wikipedia)

Who is your Customer?

Identify and sketch your Persona. Write down their behaviors, demographics, needs, goals and main problems. Also give this person a name and a face.



See also:  Passion vs Data (Start with your Persona)

“Segmentation: The practice of breaking down a larger market into smaller identifiable groups who share specific needs and who reference each other. (…) Market Segments are comprised of like people, who share a common interest, who have access to each other and who look to one another as a trusted reference.” – Brant Cooper and Patrick Vlaskovits

“Persona: Your best guess at who the specific customer segment is. NOT ‘everyone’.” – Lean Startup Machine

“It may seem rather obvious, but as with many aspects of entrepreneurship, the practice of segmenting your market seems commonsensical, but is more complicated than it seems to put into practice. And the problem is that few take the time to really master it.

Entrepreneurs carry market segments around in the back of their minds, relying on gut-feel to determine whether customers they are seeing are the “right” customers. The problem is when you’re chasing revenue; any and all customers will seem like the right customer.” – The Lean Entrepreneur

“Growth is determined by multiple hyper segmented markets.” – Brant Cooper


Create and Share Your Persona Online

You can sketch your persona and share the information online with your team and mentors.


If the persona doesn’t exist yet, the system will create it for you. If it is already created, the system will show the information entered. With your persona online will be much easier to discuss it with your team and receive advice from your mentors.

For example, access Organizer


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