Exercise Step 1

Time estimated to complete this exercise: 3 weeks 

1.  Sketch your customer Ecosystem.

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2.  Define your Persona.

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3.  Contact from 3 to 5 personas and schedule an in-person conversation with each of them.
Ask them what their main problems are.

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4.  Chose some specific problems to dive in at the interview.

5.  Sub-segment your persona with two adjectives.

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6.  If you have too much ideas in your mind use the spred sheet bellow to help in your decision.

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7.  Start building your Problems Matrix.

8. Identify and Sketch the Problem you want to solve.

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9. Contact from 3 to 5 personas and schedule an in-person conversation with each of them.
Ask if they Must Have a solution for the Problem you are trying to solve.

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