Product-Market Fit


“Undeniable traction.”

“Achieving product/market fit requires at least 40 percent of users saying they would be “very disappointed” without your product.” – Sean Ellis


“Product/Market Fit determine if you should begin the final preparations before aggressively scaling customer acquisition.” – Sean Ellis

“Product/Market fit is the only thing that matters.” – Marc Andreesen

“Once you have a problem worth solving and your Minimum Viable Product built, you can then start the process of learning from customers and testing how well your solution solves the problem.” – Ash Maurya, Running Lean

“Nail it before you scale it.”

“When a product shows strong demand by passionate users representing a sizable market.” – Brant Cooper and Patrick Vlaskovits


Revenue Model

After achieving Problem-Solution Fit and before achieving Product-Market Fit (probably something around 5 and 50 early customers), the ideal revenue model for your business is Pay-It-Forward.

“The spirit behind the Pay it Forward Program is that money should not be a barrier. Pay what you can afford!”.

You can have a minimum price or a range to be chosen, but the idea is that customers do their bits and quote their own price.

“We can afford to pay you $300 for these first hours- like you proposed. Thanks.”


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