“Achieving product/market fit requires at least 40 percent of users saying they would be “very disappointed” without your product.” – Sean Ellis
“Product/Market Fit determine if you should begin the final preparations before aggressively scaling customer acquisition.” – Sean Ellis
“Product/Market fit is the only thing that matters.” – Marc Andreesen
“Once you have a problem worth solving and your Minimum Viable Product built, you can then start the process of learning from customers and testing how well your solution solves the problem.” – Ash Maurya, Running Lean
“Nail it before you scale it.”
“When a product shows strong demand by passionate users representing a sizable market.” – Brant Cooper and Patrick Vlaskovits
After achieving Problem-Solution Fit and before achieving Product-Market Fit (probably something around 5 and 50 early customers), the ideal revenue model for your business is Pay-It-Forward.
“The spirit behind the Pay it Forward Program is that money should not be a barrier. Pay what you can afford!”.
You can have a minimum price or a range to be chosen, but the idea is that customers do their bits and quote their own price.
“We can afford to pay you $300 for these first hours- like you proposed. Thanks.”